The Football Development Foundation and Bizon have signed an agreement to develop football in the regions, increase public interest in matches and encourage attendance. The partnership agreement was signed by Babak Sarivalili, head of the Foundation’s business development department, and Hikmat Akhundov, head of Avrora LLC’s soft drinks department.
Under the agreement, Bizon will help make regional football clubs’ matches more engaging for spectators and increase fan interest.
Founded by AFFA in 2016, the Football Development Foundation expanded its activities in 2022 to support the sustainable development of regional clubs, build a lasting legacy and give every member of society an opportunity to take part.
Bizon, a brand embodying strength and determination, is a leader in sport and entertainment. It supports young people’s determination to win and strengthens its presence through each project it sponsors. Known for its distinctive flavours, the brand encourages young people to take up sport with its slogan “The Field Is Yours”.
